TRP Social Media Playbook

TRP is PACCAR Parts’ exclusive worldwide manufacturer of quality, aftermarket replacement parts for all makes of trucks, trailers, and buses. TRP was in need of an editable brand style guide to share with their marketing partners to ensure a consistent voice and tone on social media. Working within a tight budget, I leveraged their catalog of design assets and stock photography to create a simple template in PowerPoint that TRP can easily edit and evolve, as needed.